From the Archives

Celebrating the journey of Linda Britten 

1970’s

After graduating from RMIT (The Royal Melbourne Institute of Technology) in 1968, Linda created and traded under popular daywear brand ‘Anna Seed’, which was sold in stores such as Myer and Georges in the early 70’s.

Vogue Australia, May, 1972

Britten opened her first shop in Hampton in the mid 70s, and then another in Chapel St. She began developing and trading under her own name, “Linda Britten”, in 1978, creating a line of up-market couture and eveningwear. Many of her designs were inspired by lace, and increasingly people adopted her couture as alternative wedding gowns.

Linda Britten letterhead from her first store from the mid 70's

Miss Deon, Queensland, Advertising Linda Britten

Linda Britten's first collection, 1978

1980's

In 1980, Linda opened her first bridal store in South Yarra, and was heralded as Australia’s very first contemporary bridal store. Myer, David Jones, and other department stores quickly moved the label as a concept store, which continued to be one of the most sought after labels of the 80s. That same year Linda was recognised for her talent and initiative, receiving the award of “Australian Fashion Designer of the Year”.

Vogue Australia, Winter Collection 1980 

Bride and bridesmaid dressed by Linda Britten

‘Linda Britten...For lasting impressions’ shop opens on Bridge road. 

The Age, 12th September 1984

In 1985, New Idea magazine approached Linda to ‘create a look fit for a princess’, to celebrate and coincide with the visit of Princess Diana.

New Idea Magazine 12/10/1985

Linda Britten dress and overcoat  

Linda Britten photo shoot early 1980's

1990's

Linda Britten park wedding, 90's

In the 90s, working in conjunction with the Qantas Holidays partnership, Linda launched a new project, the “Designer Honeymoon Collection”, which coincided with her wedding gown initiative. The “Linda Britten” Honeymoon package was developed in Fiji, Hawaii, 

Bali and other honeymoon destinations.

Honeymoon collection brochure 1990/91 

Qantas/Linda Britten dream wedding gown and honeymoon competition, Cosmopolitan magazine

The lucky winners of the Linda Britten $20 000 wedding of your dreams competition, 1994.

Herald Sun, 1994

After exhibiting in Japan in the World Trade Fashion Exhibition in the late 90s, the large Japanese bridal company Watabe approached Linda with a proposition for a project that was to span several years. “Linda Britten Japanese Wedding Blessings”, a wedding package for Japanese tourists, was created. The package put together weddings for tourists looking to be married in Australia, including wedding gowns and clothing designed by Linda herself. The project was taken on by the Australian Tourism Commission, who worked to bring engaged Japanese tourists exclusively to Melbourne, marking Linda’s foray into tourism and export.

Linda Britten Japanese wedding blessing Brochure

Linda Britten bride

 Today, Linda continues to create elegant couture, evening, performance and bridal wear, coinciding with her LBD (Little Black Dress) collections.